In 1918 Ned Jordan transformed car advertising from fact to 'promise her the moon," which still holds true today in my opinion. Here is one of Ned Jordan's fabulous ads from the early 1900s. Jordan is trying to promote his new Jordan
Playboy automobile:
Somewhere West of Laramie
Somewhere west of Laramie there's a bronco-busting, steer-roping girl who knows what I'm talking about. She can tell what a sassy pony, that's a cross between greased lightning and the place where it hits, can do with eleven hundred pounds of steel and action when he's going high, wide and handsome.
The truth is -- the Playboy was built for her. Built for the lass whose face is brown with the sun when the day is done of revel and romp and race. She loves the cross of the wild and the tame.
There's a savor of links about that car -- of laughter and lit and light -- a hint of old loves -- and saddle and quirt. It's a brawny thing -- yet a graceful thing for the sweep o' the Avenue.
Step into the Playboy when the hour grows dull with things gone dead and stale. Then start for the land of real living with the spirit of the lass who rides, lean and rangy, into the red horizon of a
source: Treasury of Early American Automobiles by Floyd Clymer (1877-1925)
