The Saturday Evening Post (a weekly magazine founded in 1700s by Ben Franklin), carried its first automobile advertising in 1900. The advertiser, W.E. Roach Company (Philadelphia PA) wrote a ditty to run in the space and called it, "Automobiles That Give Satisfaction."
I did some online research to find out what kind of car W. E. Roach Company was advertising and haven't found out yet. If someone reading this knows the answer, leave a comment and let us know the answer.